JUTE RUG COLLECTION

our first dedicated Rug Collection in Hand-Spun Natural Jute, defined by a tranquil, visually rich and refined aesthetic.

The Jute Rug Collection HAS six designs, each exploring sophisticated weaving techniques in a dialogue between pattern, texture and nature’s rhythms.

Together, the pieces offer calm, artistic reflections on the natural world of jute. Each design draws inspiration from the jute plant’s organic form and the graceful movement of its natural surroundings, from the stir of seasonal breezes to flowing water and the soft curves of riverbeds. Though every rug has its own character, subtle visual relationships emerge across the collection.

Crafted in India from one of the most sustainable natural fibres, jute is a fast-growing, biodegradable crop often referred to as the “golden fibre” for its lustrous tonal range that responds beautifully to light and touch.

ECHO FLATWEAVE RUG

Hand woven in a flatweave Echo draws directly from the rhythms of water and shifting currents in a Jute landscape, its bold wave motif flowing gently across a natural jute ground.
Flatweave | Hand-Spun Natural Jute & New Zealand Wool | Ethically sourced
Available colourways: Shimmer (Shown) Cove
echo hand knotted rug

Our Echo Hand-Knotted version offers a remarkably soft, 9mm pile with tonal depth provided by sections of dyed natural Jute.
Hand-Knotted | Hand-Spun Natural Jute | Ethically sourced | Woven on a Vertical Loom.
Available colourways: Nut (Shown), Tide
ZEPHYR FLATWEAVE RUG

Zephyr flows with a soft, three-tonal palette, featuring an undulating, repeated pattern inspired by the gentle movement of air and water through jute landscapes. A rug that feels at once grounded, airy, and quietly dynamic.
Flatweave | Hand-Spun Natural Jute & New Zealand Wool | Ethically sourced
Available colourway: Husk (Shown)
kin flatweave RUG

A single repeating motif anchors Kin, evoking the serene order of the natural world and giving the rug a meditative presence. Subtle tonal variations in the hand-spun Jute fibres lend quiet depth, while the elevated dense weave reflects the precision of our artisanal handweavers.
Flatweave | Hand-Spun Natural Jute & New Zealand Wool | Ethically Sourced
Available colourways: Bluestone (Shown), Sienna

folk FLATWEAVE RUG

Folk celebrates soft, dispersed geometry, its repeated ditsy squares reflecting the gentle rhythm and texture of jute in its natural environment. The understated subtle pattern evokes a sense of organic order.
Flatweave | Hand-Spun Natural Jute & New Zealand Wool | Ethically sourced
Available colourways: Terrain (Shown), Root
piloti soumak hand knotted rug

A piece from our Tekton collection, reimagined in Jute and in a unique ‘Soumak’ handwoven finish.
This ancient brocading technique lends a distinctive braided texture and artisanal character to the strength and harmonious balance of the Pilotti.
‘Soumak’ Hand-Knotted Weave | Hand-Spun Natural Jute | Ethically sourced | Woven on a Vertical Loom
Available colourway: Acorn
roam hand knotted rug

A bold, sophisticated expression of Jute, with deep blues set against a darker jute ground, Roam offers a visually compelling, rich tactility that shifts with the light. This dense hand-knotted 9mm pile captures the fibre’s warmth and richness, while the striking pattern evokes the flowing energy of rivers and the shifting play of light on water.
Hand-Knotted | Hand-Spun Natural Jute | Ethically sourced | Woven on a Vertical Loom
Available colourways: Shoal (Shown)
ladrillo FLATWEAVE RUG

Our original jute rug design, launched pre the fill collection. The Ladrillo rug design combines natural jute with pops of colourful wool. Selected by the Team at De Gournay Paris for their showroom.
Flatweave | Hand-Spun Natural Jute & New Zealand Wool | Ethically sourced
Available colourways: Coral (Shown), Cobalt, Sunflower, Raspberry, Palm Green

“There’s a quiet dialogue and kinship between the pieces, their forms connected by elemental rhythms and shapes drawn from nature, united by the natural tactility of jute. Each is distinct in character, yet bound by a common thread.”

Caroline Lindsell, Creative Director, A RUM FELLOW