Privacy Policy

1. Introduction

Right On Studio Ltd t/a A RUM FELLOW (“A RUM FELLOW”, “we”, “our”, “us”) is committed to protecting and respecting your privacy.

This Privacy Policy explains:

  • What information we collect

  • How we use it

  • How long we keep it

  • Whether we share it

  • Your rights and choices regarding your data

We are committed to transparency, accountability and responsible data handling in line with UK GDPR and our values.

For the purposes of UK data protection law, Right On Studio Ltd t/a A RUM FELLOW is the Data Controller.

2. What Information We Collect

We only collect information that is necessary to operate our business and provide our services.

When You Place an Order

We collect:

  • Full name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Order history

  • Payment details

Payment security: Payment details are processed securely by third-party payment providers. We do not store full card details on our systems.

When You Contact Us

If you email us, subscribe to our newsletter, or complete a website form, we may collect:

  • Name

  • Email address

  • Any information you choose to provide

Website Usage Information

When you use our website, we may automatically collect technical information, including:

  • IP address

  • Browser type and version

  • Time zone setting

  • Operating system and platform

  • Pages viewed and products searched

  • Page response times

  • Length of visits

  • Clickstream data

This information is used for analytics and website improvement and is anonymised or pseudonymised where possible.

Suppliers, Trade Customers & Collaborators

We may collect:

  • Business contact details

  • Payment information

  • Relevant credentials or documentation required to fulfil contracts

Job Applicants

If you apply to work with us, we may collect:

  • CV and portfolio

  • Reference information

  • Optional diversity information (voluntarily provided)

We do not intentionally collect special category data unless it is necessary and explicitly provided by you.

3. How We Use Your Information

We use personal data only where lawful and necessary. This includes:

  • Processing and fulfilling orders

  • Delivering products

  • Managing customer service enquiries

  • Managing supplier and trade relationships

  • Operating and improving our website

  • Maintaining financial and tax records

  • Complying with legal obligations

  • Sending marketing communications (where you have opted in)

We do not sell your data to third parties.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

  • Contract – to process and deliver your order

  • Legal obligation – for tax and accounting compliance

  • Legitimate interests – to operate and improve our business

  • Consent – for email marketing and non-essential cookies

5. Marketing & Email Communications

All email marketing and list-building activities are GDPR compliant.

  • You will only receive marketing emails if you have opted in or if we are legally permitted to contact you.

  • Every marketing email includes an unsubscribe link.

  • You can withdraw consent at any time.

  • We maintain records of consent and update preferences promptly.

You are always in control of how your data is used for marketing.

6. Data Sharing

We may share your information with trusted third-party service providers, including:

  • Payment processing providers

  • Delivery and courier services

  • IT and website hosting providers

  • Professional advisers (accountants, legal advisers)

All third parties are required to handle your data securely and in accordance with data protection law.

We do not give or sell your personal information to unrelated third parties for marketing purposes.

7. International Transfers

If any personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent protections.

8. Data Retention

We retain data only for as long as necessary:

  • Customer purchase and financial records: 7 years (for tax and accounting compliance)

  • Supplier/subcontractor records: 7 years

  • Marketing data: until you unsubscribe or withdraw consent

  • Job applicant data: 6 months, unless you consent to longer retention

After this period, data is securely deleted or anonymised.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request data portability

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact:
studio@arumfellow.com

We aim to respond within one month.

10. Data Security

We are committed to ensuring your information is secure.

We have implemented appropriate technical and organisational measures to safeguard personal data against unauthorised access, alteration, disclosure, or loss.

11. Cookies

Our website uses cookies to:

  • Enable essential website functionality

  • Improve performance and user experience

  • Analyse website traffic

You can manage or disable cookies through your browser settings. Please note that disabling essential cookies may affect website functionality.

Some third-party services (such as analytics providers) may also use cookies. We do not control these cookies and recommend reviewing their policies.

12. Third-Party Websites

Our website may contain links to other websites. These websites have their own privacy policies, and we do not accept responsibility or liability for them. Please review their policies before submitting personal data.

13. Transparency & Annual Review

This Privacy Policy is publicly available and reviewed annually to ensure continued compliance with UK GDPR and evolving best practice.

We also review our ICO registration status annually using the ICO self-assessment tool and will register if required.