A RUM FELLOW | JUTE RUG COLLECTION
WE’RE excited to ANNOUNCE THE launch OF our first dedicated Rug Collection in Hand-Spun Natural Jute, defined by a tranquil, visually rich and refined aesthetic.
The Jute Rug Collection HAS six designs, each exploring sophisticated weaving techniques in a dialogue between pattern, texture and nature’s rhythms.
Together, the pieces offer calm, artistic reflections on the natural world of jute. Each design draws inspiration from the jute plant’s organic form and the graceful movement of its natural surroundings, from the stir of seasonal breezes to flowing water and the soft curves of riverbeds. Though every rug has its own character, subtle visual relationships emerge across the collection.
“There’s a quiet dialogue and kinship between the pieces, their forms connected by elemental rhythms and shapes drawn from nature, united by the natural tactility of jute. Each is distinct in character, yet bound by a common thread.”
Caroline Lindsell, Creative Director, A RUM FELLOW
Crafted in India from one of the most sustainable natural fibres, jute is a fast-growing, biodegradable crop often referred to as the “golden fibre” for its lustrous tonal range that responds beautifully to light and touch.
ECHO | FLATWOVEN
Hand woven in a flatweave Echo draws directly from the rhythms of water and shifting currents in a Jute landscape, its bold wave motif flowing gently across a natural jute ground.
Flatweave | Ethically sourced, Hand-Spun Natural Jute & NZ wool
Available colourways: Shimmer / Cove
ECHO | HAND KNOTTED
Our Echo Hand-Knotted version offers a remarkably soft, 9mm pile with tonal depth provided by sections of dyed natural Jute.
Hand-Knotted - Ethically sourced, Hand-Spun Natural Jute, Woven on a Vertical Loom.
Available colourways: Tide / Nut
KIN | FLATWOVEN
A single repeating motif anchors Kin, evoking the serene order of the natural world and giving the rug a meditative presence. Subtle tonal variations in the hand-spun Jute fibres lend quiet depth, while the elevated dense weave reflects the precision of our artisanal handweavers.
Flatweave | Ethically Sourced, Hand-Spun Natural Jute & New Zealand Wool
Available colourways: Bluestone/ Sienna
ROAM | HAND KNOTTED
A bold, sophisticated expression of Jute, with deep blues set against a darker jute ground, Roam offers a visually compelling, rich tactility that shifts with the light. This dense hand-knotted 9mm pile captures the fibre’s warmth and richness, while the striking pattern evokes the flowing energy of rivers and the shifting play of light on water.
Hand-Knotted | Ethically sourced, Hand-Spun Natural Jute, Woven on a Vertical Loom.
Available colourways: Shoal
FOLK | FLATWOVEN
Folk celebrates soft, dispersed geometry, its repeated ditsy squares reflecting the gentle rhythm and texture of jute in its natural environment. The understated subtle pattern evokes a sense of organic order.
Flatweave | Ethically sourced, Hand-Spun Natural Jute & NZ wool
Available colourways: Terrain / Root
ZEPHYR | FLATWOVEN
Zephyr flows with a soft, three-tonal palette, featuring an undulating, repeated pattern inspired by the gentle movement of air and water through jute landscapes. A rug that feels at once grounded, airy, and quietly dynamic.
Flatweave | Ethically sourced, Hand-Spun Natural Jute & NZ wool
Available colourway: Husk
PILOTI | SOUMAK WEAVE
A piece from our Tekton collection, reimagined in Jute and in a unique ‘Soumak’ handwoven finish.
This ancient brocading technique lends a distinctive braided texture and artisanal character to the strength and harmonious balance of the Pilotti.
‘Soumak’ Hand-Knotted Weave | Ethically sourced, Hand-Spun Natural Jute,Woven on a Vertical Loom.
Available colourway: Acorn
Get IN TOUCH
We invite you to explore how our unique A RUM FELLOW patterns and textures designs can inspire and transform your rug design projects.
Speak to an expert from our Notting Hill showroom. Together we’ll discuss your project and guide your step-by-step through the process. Or if you are Trade and aren’t already registered with us then please follow our easy process to apply for an account.