LAUNCH | A RUM FELLOW | ZEPHYR RUGS
Introducing our new ‘Zephyr’ rugs — named for the soft west wind, gentle, drifting, and quietly shaping everything it touches.
A RUM FELLOW | ZEPHYR RUG COLLECTION
Zephyr flows with a soft, three-tonal palette, featuring an undulating, repeated pattern inspired by the gentle movement of air across landscapes.
Each rug carries a quiet rhythm, grounded yet airy, calm yet never static. Colours breathe: light blues shimmer like morning dew, soft greens evoke early meadows, and delicate corals catch the last light of day.
Handwoven on traditional Indian flatweaves in 100% New Zealand wool, each rug is subtly unique.
Available in both bold, large-scale patterns and A finer, more delicate design, the ZEPHYR collection balances presence and quiet detail with ease.
LARGE SCALE ZEPHYR RUGS
The Large Zephyr rugs are offered in a considered palette that moves gently from cool to warm: Dew, with its fresh, layered blues reminiscent of a clear morning sky; Shell, where deep oxblood is softened by pale, powdery pink; Pasture, a composition of softly layered greens that feels calm and grounding; and Sundown, where muted coral is warmed by a gentle wash of glowing orange
Available colourways: Dew / Shell / Sundown / Pasture
SMALL SCALE ZEPHYR RUGS
The Small Zephyr rugs explore the palette in a lighter, more delicate register: River, where soft greens and blues flow together with an easy, fluid feel; Sapling, blending gentle mid greens that suggest new growth and quiet vitality; and Glint, a subtle interplay of pale pinks and light-catching oranges, bringing a soft warmth and quiet luminosity.
Available colourways: River / Sapling / Glint
As a Label STEP certified partner, we support artisans in fair-trade, ethically minded workshops, helping preserve centuries-old skills and nurture vibrant communities. Find out more about our Label Step and other Ethical Partnerships here.
To view the Zephyr collection or to arrange samples please do come and see us at 214 Kensington Park Road, London W11 1NR, Monday to Friday — or please get in touch to arrange a visit.
A RUM FELLOW | SHOWROOM 214 KENSINGTON PARK ROAD