LAUNCH | wild abandon FABRIC COLLECTION
Introducing Wild Abandon, a collection of handwoven textiles that celebrate the quiet resilience and beauty of rural life.
There’s a deep sense of familiarity in these textiles, a feeling of things lovingly made and lived with. They echo the spirit of homemaking and the quiet beauty of cloth that carries memory, care and craft within its threads.”
Caroline Lindsell, Creative Director, A RUM FELLOW
Together, our Wild Abandon pieces reflect a grounded, soulful aesthetic inspired by the rolling wilds of Wales and the textures of the natural landscape. The fabrics evoke the calm of a home shaped by care and resourcefulness, where handmade objects bring warmth, character and quiet richness to everyday spaces.
Photography Credits: Boz Gagovoski
Comprising six distinct designs, the collection explores a dialogue between pattern, texture and the rhythms of daily living. Stripes, bands and gentle checks recall the spirit of heirloom linens and cloths shaped by generations of making and mending, where practicality and decoration sit naturally side by side.
CLOVER | HANDWOVEN FABRIC
Clover is a woven fabric with a decorative, ditsy aesthetic, distinguished by its textural richness. Two scales of design, a delicate ditsy floral set within a subtle windowpane check, reinterpret traditional techniques with a nostalgic, contemporary sensibility.
100% Cotton | Ethically sourced | 120cm Width
Available colourways: Spindle, Huckleberry, Folly, Puddle
TWINE | HANDWOVEN FABRIC
A handwoven stripe fabric in which rich blends of colour meet through end-on-end warping, creating softly diffused edges and subtle interplays of colour. Crafted entirely by hand, from hand-spun yarn to weaving on a wood frame treadle loom, each yard is imbued with character and soul by our master weavers.
100% Cotton | Ethically sourced | 120cm Width
Available colourways: Gorse, Lark, Bramble, Yarrow, Wold, Brook
FURROW | HANDWOVEN FABRIC
A layered stripe design in which wide and fine stripes combine to create depth and a unique textural quality, all brought to life in colourful hues. Ethically woven on traditional treadle looms by our master artisans.
100% Cotton | Ethically sourced | 120cm Width
Available colourways: Thirst, Cowslip, Loam, Nettle, Barrow, Jay, Sprig
CARTHEN | HANDWOVEN BROCADE
Rooted in the tradition of Welsh tapestry blankets, Carthen is ethically handwoven on traditional backstrap looms, this brocade is crafted with skill and heritage by indigenous Maya women.
100% Cotton | Ethically sourced | 100cm x 48cm Individually Woven Panels
Available colourways: Forage, Croft, Crab Apple, Tarn
WATTLE | HANDWOVEN FABRIC
A small-scale plaid, infused with colour and woven with a lively texture that lends movement and depth throughout the fabric. Entirely handcrafted, embodying the distinct texture of traditional handweaving.
100% Cotton | Ethically sourced | 120cm Width
Available colourways: Bobbin, Madder, Thatch, Pail, Hops
CARTHEN | HANDCRAFTED FLATWEAVE RUG
Rooted in the tradition of Welsh tapestry blankets, Carthen is a flatwoven rug crafted from ethically sourced New Zealand wool. With a soft, lived-in character, it is grounded and tactile, designed to settle naturally into a space. Inspired by heritage and hand, Carthen reflects the everyday beauty of rural life: practical, honest and quietly decorative.
FlatWeave | Ethically sourced | 100% New Zealand Wool
Available colourways: Llyn | Roe | Mallow
The Wild Abandon collection reflects A RUM FELLOW’s commitment to thoughtful design, heritage craftsmanship and the enduring beauty of natural materials. Crafted from ethically sourced Cotton and New Zealand Wool, each design is entirely hand woven using traditional techniques on backstrap and horizontal looms by our artisan partners in Guatemala and India.
As a Label STEP certified partner, we support artisans in fair-trade, ethically minded workshops, helping preserve centuries-old skills and nurture vibrant communities. Find out more about our Label Step and other Ethical Partnerships here.
To view the WILD ABANDON collection or to arrange samples please do come and see us at 214 Kensington Park Road, London W11 1NR, Monday to Friday — or please get in touch to arrange a visit.
A RUM FELLOW | SHOWROOM 214 KENSINGTON PARK ROAD, LONDON