LAUNCH | ELSEWHERE COLLECTION | HAND KNOTTED RUGS
A RUM FELLOW introduces Elsewhere, a Hand Knotted Rug Collection bridging luxury design and radical social purpose.
Inspired by otherworldly spaces that exist beyond our usual understanding, our Elsewhere Collection designs tiptoe between realms of consciousness, evoking a place where the everyday gives way to something more elusive.
The fully Hand Knotted collection traces these liminal realms where myth, magic, and unseen forces converge and multiple paths unfold, like a series of sliding doors into worlds not yet fully known but still somehow connected to our own reality.
Lifestyle Images: Boz Gagovoski
The designs explore symbols of moons, leaves, ladders and waves as gentle storytelling devices. Rendered in abstract, sketched forms, these motifs remain intentionally open to interpretation, familiar enough to recognise, yet elusive enough to feel drawn from another world.
Like a storytelling journey, Veil brings disparate memories and imagined landscapes floating into focus. Familiar forms emerge and recede, creating a design that feels both connected and elusive. The composition unfolds like a story revealed in fragments, where individual moments gather to create something greater than the sum of their parts.
100% Hand Knotted Tibetan Handspun Wool & Silk | Ethically sourced
Available colourways: Dazed, Rune
A place remembered but never fully known, Realm evokes a sanctuary suspended between the familiar and the imagined. Framed by a graphic border and anchored by a rhythmic central field, it creates a quiet refuge that exists somewhere between memory, dream and reality.
100% Hand Knotted Tibetan Handspun Wool | Ethically sourced
Available colourways: Flare, Sonder, Nook, Halcyon
Capturing the quiet transitions within the cycle of nature, from the changing of seasons to the constant pulse of renewal. Cascade’s gentle falling leaf motifs mark the moment when the world shifts and life begins a new chapter.
100% Hand Knotted Tibetan Handspun Wool | Ethically sourced
Available colourways: Ember, Whisper, Solstice, Frond
Scattered stars drift across a spacious ground, drawing the eye towards distant horizons and worlds yet to be imagined. Delicate bud motifs weave through the border, symbolising new growth and the start of something yet to unfold. Quietly optimistic and full of possibility, Yonder captures the promise of what lies just beyond sight.
100% Hand Knotted Tibetan Handspun Wool | Ethically sourced
Available colourways: Halo, Omen, Muse, Garnet
An ethereal composition that feels like being swept into a dream, weightlessly floating from one scene to the next. Arranged as a series of shifting fragments,Murmur unfolds like glimpses of different worlds held together within a single narrative. The motifs suggest a journey through bubbles of consciousness, where each moment dissolves softly into the next.
100% Hand Knotted Tibetan Handspun Wool & Silk | Ethically sourced
Available colourways: Bone, Odyssey, Vesper.
Shaped by the quiet rhythms of the tide,Marea captures the steady movement of forces working beyond our view. Repeating bands create a gentle sense of motion across the surface, echoing the rise and fall of water, breath and time itself.
100% Hand Knotted Tibetan Handspun Wool | Ethically sourced
Available colourways: Crest, Siren, Selkie, Tempest
An exploration of the powerful forces that govern the unseen, capturing the strength within the natural world. Aether plays with the inverse of life, where celestial and aquatic rhythms mirror one another in a delicate balance
100% Hand Knotted Tibetan Handspun Wool & Silk | Ethically sourced
Available colourways: Sorrel, Nocturne
A visual representation of the connecting lines between realms, inviting the eye to climb through to another dimension. Liminal draws inspiration from the unseen yet powerful underground networks of plants and roots that pulse beneath us.
100% Hand Knotted Tibetan Handspun Wool & Silk | Ethically sourced
Available colourways: Tawny, Glaze Hollow
Hand Knotted in a pioneering Kathmandu facility engineered for universal access for people with disabilities, the A RUM FELLOW Elsewhere Collection proves that world class craft flourishes when the loom is made accessible to everyone, ensuring that a profound story of social consciousness lies just beneath its ethereal aesthetics.
Weaving Images: Majime Studios
By providing artisans who are disabled with extensive training, modified ergonomic looms and living wages, our weaving shifts the focus entirely from limitations to exceptional capabilities. These rug designs are true works of art that carry a story of dignity, independence and deep community connection from the workshop straight to the heart of the client's home.
ABOUT A RUM FELLOW
A RUM FELLOW is an award-winning British design studio dedicated to creating bespoke handwoven rugs and artisanal textiles. Founded by Caroline Lindsell and Dylan O’Shea, the B Corp-certified studio is known for its signature aesthetic, with bold use of colour and layered pattern that balances contemporary design with heritage craftsmanship. From their flagship showroom in Notting Hill and design studio in Somerset, A RUM FELLOW works closely with artisan partners across India, Nepal and Guatemala to produce ethically woven fabrics and rugs of the highest quality.
Each collection is guided by the studio’s founding principles of Design, Quality and Integrity, and reflects a deep commitment to fair trade and slow, considered design. The studio is committed to ethical production, collaborating with skilled family-run workshops and women-led weaving cooperatives to create collections that are vibrant, design-forward and deeply rooted in story.
For appointments, further information or to explore the full collection, visit: A RUM FELLOW, 214 Kensington Park Rd, London W11 1NR a visit.
A RUM FELLOW | SHOWROOM 214 KENSINGTON PARK ROAD, LONDON